YouTube FIFA Creator Cup will debut during the 2026 World Cup

 The countdown to the start of the 2026 FIFA World Cup continues and YouTube, as the platform's preferred partner, is preparing to bring fans closer to the pitch like never before. For the first time in the competition's history, FIFA's official media partners will have the opportunity to broadcast the first 10 minutes of each match live on their YouTube channel, allowing fans to feel the energy from the first whistle. In addition, select matches will be streamed in full on their YouTube channels, engaging a global audience and promoting where the rest of the competition can be watched. We're excited to announce the first-ever YouTube FIFA Creator Cup, which will be broadcast live worldwide exclusively on YouTube from the heart of New York on July 12. As part of our preferred partnership with FIFA, we are excited to launch this event. This match will bring together your favorite global YouTube creators, elite athletes and celebrities in an unforgettable exhibition match. Stay tuned for more updates on team captains, players and other details. We're thrilled to introduce the lineup of YouTube creators for the 2026 FIFA World Cup. Attending matches throughout the tournament, these creators will capture sports, culture and community through a unique lens for their combined subscribers of over 350 million - from tactical analysis to on-pitch challenges and overall experiences. Together with coverage from official media partners on YouTube, the tournament will reach an even wider, more diverse audience, creating a truly connected experience for fans and broadcasters.