Changes to Premier League shirt sponsors: no more
According to Bbc.
Background
Nottingham Forest, as one of the Premier League clubs that must find a new sponsor, faces the challenge of adapting to the changing advertising market. Cooperation with technology companies can bring benefits, especially in the context of innovation and development, which is crucial in today's sports world.
Why is it important
The decision to end cooperation with gambling companies by Premier League clubs, including Nottingham Forest, is of significant importance for the future of sponsorship in football. These changes reflect growing public awareness and regulations regarding gambling, which may affect the image of clubs and their financing. This change also opens the door to new partners, mainly from the technology and financial industries, which could contribute to innovation in Premier League football.
Key points
- Changes to Premier League shirt sponsors: no more.
- The article talks about changes in Premier League shirt sponsorship, where clubs have decided to end cooperation with gambling companies.
- Gambling out - who is in? The changing face of Premier League shirts - BBC Sport.
Currently, the financial sector dominates as the main sponsor, with five clubs having agreements with companies from this industry. Everton has signed CMC Markets, while other clubs such as Ipswich and Manchester United have also moved towards technology sponsors. Meanwhile, industries such as insurance, tourism and recruitment also began to appear on T-shirts.
Sponsorships have gone through different phases throughout the history of the Premier League. From alcohol brands in the 1990s, through technology companies, to the dominance of bookmakers after 2005, when the Gambling Act was passed. Now, when gambling logos are disappearing from T-shirts, technology and financial companies are taking their place.
The change of sponsors reflects thisalso the growing value of these contracts, which goes hand in hand with the global reach of the Premier League. As Kieran Maguire, professor of football finance, notes, the value of commercial contracts has increased by almost 4,000%, reaching a value of £2.4 billion in the 2024-25 season. Jersey sponsorship remains one of the key elements of commercial revenue for clubs.
Despite withdrawing from contracts with gambling companies, some clubs will still have their logo on other parts of clothing, such as sleeves. However, Chelsea and Manchester City are already looking for alternatives in the form of cryptocurrency sponsorships. The future will show whether this industry will become the new dominant sponsor in the Premier League.
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What next
In the coming months, clubs such as Nottingham Forest and Sunderland will be actively looking for new sponsors to fill the gaps left by gambling companies. The increased interest in sponsors from the technology sector, as shown by the examples of Crystal Palace and Fulham, may inspire other clubs to take similar steps. The new deals are expected to be more diverse and in line with contemporary trends in the Premier League.
Frequently Asked Questions
What will change in Premier League shirt sponsors?
Premier League clubs have voluntarily abandoned contracts with gambling companies, which means that team shirts will look different in the new season.
Which clubs need to find new sponsors?
As many as eight clubs, including Nottingham Forest, Sunderland and Chelsea, must find new shirt sponsors due to withdrawing from contracts with gambling companies.
Why are Premier League clubs giving up gambling sponsors?
The decision to discontinue gambling sponsors results from growing social awareness and regulations regarding gambling advertising.
What new industries are replacing gambling sponsors?
Clubs such as Crystal Palace and Fulham have decided to cooperate with companies from the technology and AI industries, and sponsors from the financial, insurance and tourism sectors are also emerging.
When did the change in approach to T-shirt sponsors begin?
The change in approach to T-shirt sponsors began in the 1980s, when logos of local or foreign companies began to appear on the uniforms.
