The 2026 World Cup is driving the app's popularity
According to News.
Background
Unifi TV, as a live content platform, played a key role in the 2026 World Cup by broadcasting all 104 matches. Thanks to this event, Telekom Malaysia not only gained new users, but also increased its visibility in the market, which may influence future investments in technology and content development.
Why is it important
The 2026 World Cup has significantly boosted the popularity of the Unifi TV app in Malaysia, highlighting the growing interest in football in the region. By gaining almost 400,000 new users, Unifi TV has strengthened its position as a key premium content provider, which could attract more investment and cooperation in the future.
Key points
- The 2026 World Cup is driving the app's popularity.
- The 2026 World Cup significantly increased Unifi TV app downloads in Malaysia, helping to strengthen its position as a premium content provider.
- TM says World Cup boosts Unifi TV app downloads by nearly 400,000 - Yahoo News Malaysia.
In addition to sports content, TM is focused on strengthening Unifi's overall offering by integrating broadband, mobile, premium and smart home services into one ecosystem. Thanks to the Unifi Home Pro campaign, customers can now benefit from faster internet at a more affordable price and a wider range of integrated services.
TM also notes growing interest in smart cameras powered by artificial intelligence as part of the 360 Home Protection campaign. According to Huzaimi, Unifi's offering expands beyond traditional connectivity to offer customers greater security and peace of mind at home. “Stronger consumer support is the result of greater adoption of AI and digital self-service tools,” he added.
Unifi's B2C segment recorded revenue growth of 5.2% to RM2.91 billion in the first half of 2026, with a stable broadband subscriber base of 3.23 million. Overall, TM recorded a 6.8% revenue growth in the second quarter of 2026 to RM2.96 billion, with revenue growing 4.8% to RM5.90 billion in the first half of the year. Profit after tax rose 7% to RM842.6 million and TM announced a dividend of 13.5 sen per share for the first half of the year.
What next
Telekom Malaysia plans to further expand its Unifi TV offering, which may include broadcasting more sporting events. In response to positive reactions from fans, the company is open to new opportunities for cooperation, which may contribute to a further increase in the popularity of the platform.
Frequently Asked Questions
What happened with the Unifi TV app in Malaysia?
The Unifi TV app in Malaysia gained almost 400,000 new users thanks to the FIFA World Cup 2026.
Who confirmed the increase in the number of Unifi TV users?
The increase in user numbers was confirmed by Telekom Malaysia Bhd (TM) and TM CEO Datuk Amar Huzaimi Md Deris.
Why is the Unifi TV app gaining popularity now?
The Unifi TV app is gaining popularity thanks to the positive response from soccer fans during the 2026 FIFA World Cup.
What changes is Telekom Malaysia introducing to the Unifi offer?
Telekom Malaysia focuses on strengthens expanding the Unifi offer by integrating broadband, mobile, premium services and smart home solutions.
Does Telekom Malaysia plan to continue broadcasting football events?
Yes, Telekom Malaysia is open to new cooperation opportunities in the broadcasting of football events, as long as they are commercially viable.
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